What is the 'chain of life' for cut flowers according to the Society of American Florists?

The 'chain of life' for cut flowers is a comprehensive concept that outlines the various stages a cut flower goes through from production to final sale. The correct answer includes five essential components: Grower, Shipper, Wholesaler, Retailer, and Consumer.

Starting with the grower, this is where flowers are cultivated and harvested. After being cut, the flowers often need to be transported to various markets, which involves shippers who handle the logistics of ensuring that flowers remain fresh during transport. Once at their destination, the wholesaler acts as an intermediary, purchasing large quantities from growers and selling smaller amounts to retailers. Retailers then sell the flowers directly to consumers, who ultimately purchase and enjoy the blooms.

This chain emphasizes the importance of each segment in maintaining the quality and longevity of cut flowers, ensuring that they reach consumers in optimal condition. Understanding this process is crucial for those in the floriculture industry in order to manage the flow of product effectively and maximize customer satisfaction.