What is the expected effect on rose prices around Valentine's Day?

Around Valentine's Day, there is a significant increase in demand for roses as they are a popular gift for the occasion. This heightened demand typically leads to a rise in prices. Flower suppliers anticipate this surge and often adjust their inventory and pricing strategies accordingly. The increase in demand can outpace supply, especially since roses require time to grow and are often sourced from specific regions. As a result, florists and retailers may raise their prices to reflect the tighter supply and greater consumer interest. Consequently, the expected effect on rose prices around Valentine's Day is an increase, aligning with market principles of supply and demand.